Meta tag description to wizytówka strony internetowej, dlatego warto dołożyć wszelkich starań, aby był on reprezentatywny. For that reason, among others, it's important to put some effort into meta descriptions. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. No need to create metatags with the metatags generator if you use a CMS system. Quick access to whitepapers, reports, guides, webinars, and case studies. A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. A Google, ze swojej strony, skrupulatnie go analizuje. - it will be smaller on a mobile phone than on a computer screen. A meta description tag is generally used to inform the search engine with a short, informative summary of what your page is about. Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs. Spot opportunity in target markets with local metrics and top SERP competitors. You can read more about the viewport in our Responsive Web Design - The Viewport Tutorial. Use this general rule of thumb to identify whether you should write your own meta description: If a page is targeting between one and three heavily searched terms or phrases, write your own meta description that targets those users performing search queries including those terms. Od strony technicznej wygląda następująco: tags always go inside the element, Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. Search engines show it in search results when the meta description also includes the keywords being searched. See how complete and consistent your business’s location appears across the web. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. When optimizing a web page for search engines (SEO), it is considered a best practice to use meta description tags. The 10 most valuable pieces of content we can find for SEOs. The width=device-width part sets the width of the page to follow the screen-width of the device (which will vary depending on the device). As Kristine Schachinger described in our previous guide to meta tags back in 2012, meta tags are If possible, though, there's no substitute for an original description that you write for each page. Describe metadata within an HTML document: The tag defines metadata about an Meta descriptions can however impact a page's CTR (click-through-rate) on Google which can positively impact a page's ability to rank. The META description tag belongs in thesection of a Web page (above thesection), typically below the title tag and above the META keywords tag. Meta Description. keywords, author of the document, and viewport settings. Search Terms. A page's meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. Tzw. Meta Descriptions to meta-tagi w tekście źródłowym strony internetowej. Meta tags are HTML tag content that provide metadata about your website such as description. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Local data management solution to help customers find your business online. The meta description is usually placed after the title tag and before the meta keywords tag. (the user's visible area of a web page), through the tag (See "Setting Otherwise, you'll end up with SERP results that look like this: One way to combat duplicate meta descriptions is to implement a dynamic and programmatic way to create unique meta descriptions for automated pages. It varies with the device Soms lijkt het wel een mini-advertentie, een wervende regel tekst die mensen zal uitnodigen om aan te klikken. Tutorials, references, and examples are constantly reviewed to avoid errors, but we cannot warrant full correctness of all content. This again can be used by various search engines while indexing your webpage for searching purpose. You already know that a meta description is the HTML element that describes a webpage’s content and purpose. These short paragraphs are a webmaster's opportunity to "advertise" content to searchers, and searchers' chance to decide whether the content is relevant and contains the information they're seeking from their search query. There is a method to let web designers take control over the viewport The Viewport" example below). and are typically used to specify character set, page description, Without the meta description tag, social sharing sites may just use the first text they can find. We have just started working with A/B Rankings and are very happy with their platform so far. There are some key elements to ensure you feature: 1. to control the page's dimensions and scaling. The meta description is an HTML tag, which looks like this in the HTML code for the page: Wskazane jest używanie w opisie zwięzłych, krótkich zwrotów oraz bezpośrednie zwracanie się do czytelników. The ultimate link analysis tool, complete with competitor insights. One caveat to intentionally omitting meta description tags:  Keep in mind that social sharing sites like Facebook commonly use a page's meta description tag as the description that appears when the page is shared on their sites. Every 2 weeks. Sono una sorta di copione che dovrebbe riuscire a convincere l’utente che la pagina contiene esattamente quello che stanno cercando. Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are like a pitch that convinces the user that the page is exactly what they’re looking for. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag: Tip: If you are browsing this page with a phone or a tablet, you can click on the two links below to see the difference. If the title tag is the title that appears at the top of a search result, the meta description is the snippet that displays underneath. 2. A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. A small commercial text that has to persuade the visitor to click on your site. Let’s say you were googling the phrase “meta keywords” for example. Any time quotation marks are used in the HTML of a meta description, Google cuts off that description at the quotation mark when it appears on a SERP. Use this handy online wizard and “copy & paste” the meta tags into the HTML of the source of your index page. Description to meta tag, czyli fragment kodu strony internetowej dostarczający zarówno użytkownikowi, jak również robotom wyszukiwarki podstawowe informacje o zawartości danej podstrony serwisu internetowego. The meta description is a useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about. Discover and prioritize the best keywords for your site. In some cases, search engines may overrule the meta description a webmaster has specified in the HTML of a page. You can use tag to give a short description about the document. Metadata is data (information) about data. Search engines such as Google often display the meta description in search results, which can influence click-through rates. Iedere pagina dient dus een eigen en unieke meta description tag te hebben. Nói cách khác, thẻ meta hỗ trợ bạn tìm ra kết quả phù hợp nhất với nhu cầu của mình. tags always go inside the element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes. Thẻ meta description này sẽ được xuất hiện bên dưới Tiêu đề trang (Title) khi người dùng nhập truy vấn của mình vào thanh công cụ tìm kiếm!. The title tag for the webpage is “The Insanely powerful 2019 SEO Checklist”, and the meta-description I would use is “Starting a new site from scratch or just launching a single page? Search engines use meta descriptions to help identify the a page's topic - they may also use meta descriptions by displaying them directly in … "/> Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. search engines (keywords), and other web services. A page’s title tag and meta description are usually shown whenever that page appears in search engine results. Your webpage's meta description is an HTML tag that is intended to provide a short and accurate summary of your page. Free Meta Tag Generator. The art to writing the meta description is a simple one, and one which the present day author may see akin to composing a tweet, with its strict character limit (156). Trong nhiều trường hợp, meta description cũng có thể xem như 1 meta tag. Get the most out of Moz Pro with a free 30-minute walkthrough. Tag ten nie wpływa bezpośrednio na Twoje rankingi, lecz dobrze przemyślany przyciagnie uwagę Twoich uzytkowników. Il meta tag description dovrebbe smuovere l’interesse dell’utente con un breve e rilevante sommario del contenuto di una pagina. Monitor your SEO performance and get insights to increase organic traffic. High-quality descriptions can sometimes be displayed in Google's search results as search snippets, helping you get higher click-through rates from SERPs. Setting the viewport to make your website look good on all devices: The viewport is the user's visible area of a web page. Broaden your SEO knowledge with resources for all skill levels. brief snippet you see underneath a site’s title in Google’s organic search results Search engines use your description to determine the relevancy with cornerstone keywords. The reason is simple: When search engines pull together a meta description, they always display the keywords and surrounding phrases that the user has searched for. The meta description tag serves the function of advertising copy. Either way, use this insanely powerful 2019 SEO checklist” . This is not an exclusive list of available meta tags, and you should feel free to use other meta tags if they are important to your site. If the title tag is the title that appears at the top of a search result, the meta description is the snippet that displays underneath. This tag doesn't influence ranking, but it's very important regardless. Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search. Metadata is data (information) about data. They help search engines understand the content on a page. Google can read both HTML and XHTML-style meta tags, regardless of the code used on the page. Meta Description Test What is it? The meta element has two uses: either to emulate the use of an HTTP response header field, or to embed additional metadata w Often meta tag data shows up whenever someone shares a link on social media, in messaging, or in your business chat software . If you want to report an error, or if you want to make a suggestion, do not hesitate to send us an e-mail: , , , W3Schools is optimized for learning and training. Meta tag description, podobnie jak pozostałe meta tagi, jest fragmentem kodu HTML dostępnym w sekcji nagłówkowej, odpowiadającym za opis zawartości danej witryny www. If the page is targeting long-tail traffic (three or more keywords), it can sometimes be wiser to let the engines populate a meta description themselves. Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. If quotation marks are important in your meta description, you can use the HTML entity rather than double quotes to prevent truncation. An important differentiator in a crowded marketplace. In other words, meta descriptions are there to generate click-throughs from search engines. Meta descriptions also appear on the search engine results pages, just below the title tags. Precisely when this will happen is unpredictable, but it often occurs when Google doesn't think the existing meta description adequately answers a user's query and identifies a snippet from the target page that better matches a searcher's query. To prevent this from happening, your best bet is to remove all non-alphanumeric characters from meta descriptions. The meta description tag serves the function of advertising copy. A meta description tag is a snippet of HTML code in a web page header that summarizes the content that is on the web page. A meta description is a meta tag placed in the HTML code that describes the content of a page. A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. An all-in-one SEO toolset to boost your search engine rankings. The MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web. The meta description is an HTML attribute that provides a brief summary of a web page. It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. Don’t forget that keywords matching the users query will be matched in bold and therefore draw the eye’s attention to your result and increase your chances of click through. You can get a 14 day free trial to test it out here. 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