On a search engine results page (SERP), the meta description appears under the page title and URL. That’s important, even though Google only shows meta descriptions in 37% of the time. While meta data isn't as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO. Made by hand in Austin, Texas. They are picked from different page types and websites from different industries. The search engines show the description you add to your meta tags so it’s important to make a relevant description for every single page on your website. This is the only page that contains this meta description. Join our pack today! Delivering the message: the meta description contains a Call-To-Action (CTA), namely: “Buy online, or visit an Apple store today”. Stick to your brand voice and tone, but also keep it conversational. Include your primary keyword if you can do so naturally. Inspire action. 5 Great Meta Description Examples. Start … Your meta-description is a short opportunity to let a Google searcher know that your article has the goods they’re looking for. Sites like Google have a tendency to include more clickable real estate than sites like Yahoo and DuckDuckGo. It’s a short depiction of what appears on your web page so searchers know what to expect when they click through to your site. A meta description is a meta tag placed in the HTML code that describes the content of a page. Dictionary ! In other words, meta descriptions are there to generate click-throughs from search engines. 10+ years of experience doing what we love! It’s not too long and not too short. Meta Descriptions are essential for webpages and especially for e-commerce websites. Rewrite meta descriptions completely to be better aligned to your content. Make sure you are not using weird characters like quotation marks which can cause weird effects. Google will actually pull content from your page. Look no further than NJ based 2 Dogs Media. © 2013–2020 WPEngine, Inc. All Rights Reserved. The short answer is yes. If you search for anything, the search engine results pages, or SERPs, will display every webpage with its title, and a meta description underneath the title: A meta description — on the surface — is a brief synopsis of a webpage. A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. I’ll just focus on the 30,000-foot view. Each sentence is an active command, with a central focus on getting pet owners to schedule an annual checkup for their pet. adjective. For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average. So keep that in mind when you go to optimize your meta descriptions. A meta description is the approximately 160 character summary that appears below your URL on a search engine or anywhere that your website is shared. Create a spreadsheet with columns for date, meta description before and after and any other notes you would like to take. It’s easy to think about these concepts in theory, but much harder to apply them to your own web pages. Your email address will not be published. Make sure you convey value to the reader. Examples of meta descriptions in search results. How to Identify What Theme a Website Is Using, Torque’s Social Hour: A chat with Lisa Sabin-Wilson, Press This Podcast: Growing a Plugin Business from 0-25K MRR with Adrian Tobey, How to Locate and Block IP Addresses in WordPress. Depending on the search engine, SERP’s have a different look and feel. "/> Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. Is Your WordPress eCommerce Site Vulnerable To Code Injection Attacks? Search engines show it in search results when the meta description also includes the keywords being searched. There is only so much room for a search result, particularly … more likely to click on the link to your content. Show me some examples. A meta description is a piece of HTML on your webpage that allows you to describe your page. The meta description of the Bunosilo is an excellent example of a homepage meta description. Character countmust be in between 155 to 165. This snippet appears below the title tag in the search results and is a great chance to include your keywords and increase your click-through rates. Below are a few tips that can help you to create title tags and meta descriptions that get clicked. Optimized Meta Description Example. Uniqueness: good. Wait about 30-60 days to see if the CTR for that post or page has improved. These are some good examples of meta description what homepage meta description should be like in case of e-commerce websites and blogs. Privacy Policy. Since we’re looking at getting clicks – we wanted to share some of the descriptions that have enticed us to check out content. A meta description is a short summary, usually a character count of 160 or less, that is shown in the search results and gives a searcher an idea of what your page content is about. If you want to see some real life examples of optimized meta descriptions, you can see our list below. General tips for writing meta data Affiliate. Now that we're on the same page and you know what a meta description is, let's answer another common question: Do you really need one? Quick, this is your lightning-round knowledge boost: Target Length. Length: the length is good. Notice how the benefits (free shipping and free returns) and embedded in the description. if your description is 161 characters, don’t waste time trimming it. If the page or post has dropped in CTR – then put the old meta description back or try a new version. Search engines such as Google often display the meta description in search results, which can influence click-through rates. https://www.evolvingseo.com/2017/01/09/meta-description-examples 0. To write 160 characters or not to write 160 characters? Let’s take a look at how the meta description for our VPS hosting page appears in search engine results: How to write title tags and meta descriptions that get clicks. Alternation. Now, you can easily understand and write a good meta description, kno… Instead, focus on these tips: 1. A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines.