The Title tag is like the headline, and the meta description is the subhead. What Google really wants is for you to spend more time coming up with clever, quality content. The word “browse” provokes the user. 6 Tips for Optimizing Your Meta Description and CTR. It’s important to know that Google won’t always display your descriptions as intended. Try not to click through, I dare you. Let’s get specific! Writing a good meta description is an art form, and one that’s often overlooked. I see writing meta descriptions as a legitimate exercise in effective sales copywriting. So here’s our starting point for choosing your hosting service and checking top ranking providers. In addition, you’ll want to keep in mind the following considerations: Your meta description is your chance to win over prospects. And again -- I'm saying it again because it's important to reiterate this point -- stuffing keywords into your meta descriptions won't do you any good. Meta descriptions offer a glimpse into a page’s content, and are often the deciding factor for potential site visitors choosing between search results. Often search engines will highlight in bold where it finds the searchers query in your snippet. That’s where meta descriptions come in. That is, it'll cut off a meta description after a certain width. When you purchase through referral links on our site, we earn a commission. Do you really want to grab your readers and lead them to your masterful copy? Here's a complete basic idea to write good meta description for SEO. Why it works: With the end of the financial year fast approaching in Australia, Hunting for George has done the smart thing and updated its meta description accordingly. My advice? That is the question. These are the 130–160 character descriptions of your website that appear directly under your website link on Google search results. Why it works: Bendigo Bank embraces its brand identify, reaffirming its ethos and values while also telling visitors why they’re different from other banks. The whole purpose of having a meta description is to tell the … Share them below! But as Sullivan pointed out, the search giant doesn’t want people to focus on character count – they want site owners to focus on delivering what works for visitors. Free and premium plans, Content management system software. You don’t have a lot of space to work with for your meta descriptions, so you’ve got to make what you have count. When you type a search query into Google, let’s use “temporary tattoos” as an example, you’re led to a search engine results page (SERP). 1. https://t.co/l6VPzUvA6c pic.twitter.com/1bIPLLyqtQ, — Danny Sullivan (@dannysullivan) May 14, 2018. However, the meta description has a big influence on your potential customers. How to Write a Meta Description. Like on your own sites, it's also important to us to keep testing, improving, trying out new things to see what works best for users on our pages. If you're at the top of the SERPs, the same logic applies, though -- you want your meta description to be clear and convincing so that the searcher doesn't scroll to look for another result. Really, what sells you… Now you’re ready to start creating your own meta descriptions — congratulations! Writing Meta Descriptions for Specific Pages. Write a unique one for every page. Make sure your description reads like a normal, human-written sentence. Writing a really compelling one is extremely valuable in terms of driving traffic to your site and increasing your click-through rate. Do not write meta descriptions of more than 160 character length and to optimize for mobile, keep it limited to 130 characters. Write a short sentence previewing the content or telling the searcher why they should read your post. How To Write Perfect Meta Descriptions Meta descriptions may not directly affect rankings as much as other factors, but optimizing them for SEO you can often get a higher click-through rate. And an important search engine optimization best practice. And, if you’re having trouble writing meta descriptions, you could get help from the best academic writing companies. While meta descriptions are not a direct Google ranking factor, the can affect a page's click-through rate and thus improve search rankings. Stop agonizing over character count. Writing a meta description for long tail keywords is tricky where you need to cover every aspect of the query pertaining to relevant searches done by the visitors. Now you’re ready to start creating your own meta descriptions — congratulations! Make sure it’s relevant to the page. For example – As an award-winning SEO agency, our specialist team work with global … Free and premium plans, Customer service software. It makes clicking your blog post, product or web page the only practical action. To help you get your creative juices flowing, here are some meta description examples for your inspiration. Here's how you can write meta descriptions that are clear, helpful, and stand out to searchers. So what’s going on here? Use Benefit-Driven Copy. Adding a nice meta description to a page is very easy if you have a WordPress website. They’ve put all this time into the content and crafting headlines yet let search engines pick up autogenerated meta descriptions or slap something together for the sake of routine. You’ll see input … Looking for some free blog sites to help you start sharing your writing with the world? A meta description is an HTML “meta tag” that gives a short summary of a page on a website. Here are some of the best rules to follow to write meta descriptions that will get the job done. Final Thoughts of How To Write An Effective Meta Description. Writing great meta descriptions that entertain, have a call to action and tell us clearly what the page is about are hard to write – but these meta description examples below do it well! You’ll also learn why your site’s meta descriptions are so important, as well as the best length for your meta descriptions (especially taking into account Google’s changing policies). Tell the searcher what they can expect by clicking on your link. To write 160 characters or not to write 160 characters? Here’s exactly how to write SEO-friendly meta descriptions. It’s true: title tags and meta descriptions won’t help your website magically rise to the top of the search engine results. Better yet – it’s also surprisingly simple to create a WordPress blog. I'd encourage you and others to read it. Meta descriptions might not directly contribute to how Google ranks your web pages, but they certainly do help entice people to click your links. This is something that digital marketers constantly neglect to focus on -- perhaps because they think it just doesn't matter anymore. That way, if you end up going over 160, it’ll be easier to trim characters off the end of the description, since they’ll be less important. Show them what they will get when clicking on your search result and why they should click. Of course, it’s not always wise to write meta descriptions in an active voice. Don’t forget that keywords matching the users query will be matched in bold and therefore draw the eye’s attention to your result and increase your chances of click through. Keyword stuffing your meta description is bad and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. We're committed to your privacy. Self-plagiarism is always bad: Write each meta description from scratch. That's why it's so important to use descriptive words -- not unnecessary "fluff" words -- and do your best to connect with your target audience and let them know what they'll get from clicking through on your search result. You don’t need to read between the lines to understand that Google wants people to focus on improving the quality of their content instead of tweaking meta description examples to lure visitors to their sites. What To Avoid When Writing HTML Meta Descriptions. Meta-descriptions play a big role in search results. When it comes to SEO writing, write for people first. This article will help you dive into exactly how to write meta descriptions, optimize their length and include them in your HTML. Fortunately, we have some tips you can use to write awesome meta descriptions that will boost traffic and conversions. As you can see, the meta description is Should you fail to put in a meta description for the pages you want to rank for, Google will display a snippet of text from the first paragraph of your page. Make sure your descriptions match your content – don’t trick the user into clicking your link. 8 Tips for Writing the Best Meta Descriptions. Starting with a question draws readers in, making the description personal. Even so, writing a unique meta description for every page on your site is still very much worthwhile. It should do everything possible to drive someone to make that decision and click. This is a great idea if you want a development site that can be used for testing or other purposes. Meta descriptions can however impact a page's CTR (click-through-rate) on Google which can positively impact a page's ability to rank. Action-oriented language is ideal for call-to-action copy -- which, if you think about it, is exactly what a meta description is -- because it tells the reader exactly what they can do if they click. As Google Webmaster Trends Analyst John Mueller pointed out on Twitter, search is in a constant state of flux – and SEOs are along for the ride: May’s drop back to 160 characters prompted a flood of frustration on Twitter from people who just want clear guidelines from Google around how long to write meta descriptions. When you write your meta descriptions include a call to action ! 2. SEO best practices Write compelling ad copy. 6 Tips for Optimizing Your Meta Description and CTR. Quick, this is your lightning-round knowledge boost: Target Length. There were 89,383 display snippets across that data set on the morning of May 15. Optimize for search engines second. The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. 2. In the same breath, it describes what this page is about. Writing effective meta descriptions is neither difficult nor particularly time-consuming, and making the effort to create them will pay off exponentially for your site’s search engine presence. How to put yourself on the path to achieve all of that? Its meta description thus focuses entirely on how it differs from “other search engines.” And as such, anyone who sees this text listed in search results will know exactly what makes DuckDuckGo unique. Every meta description needs to quickly communicate the subject matter — and benefit — of your page. Consider starting your meta descriptions with verbs like "Learn," "Discover," or "Grab,", and follow it up with specifics of what exactly they'll get if they click. Don't stuff keywords. Be sure to create an engaging meta description for your website that persuades people to choose you over your SERP competitors. Meta descriptions are the little snippets of text that you see in search results when you’re scanning them. If you want to write a meta description, you should click on the “Edit snippet” button. In 15.4% of cases, Google used the original meta description tag but added some text. Or… Google might just use your existing meta description. The simple science of writing meta descriptions that work. From the start, meta descriptions have been an essential part of a search engine results page and that isn’t likely to change. Meta Description Length As of December 2017, meta descriptions should be about 50 to 300 characters. The web host you choose to power your WordPress site plays a key role in its speed and performance. When searchers and search engines see keyword-stuffed content, that throws up all kinds of red flags, and hurts the level of trust a searcher has in your content. Follow these tips to write description meta tags for your web pages. To come up with descriptions that instantly capture your user’s attention, you can give these best practices a try. When it comes to writing meta descriptions, remember that you’re creating them for people and not for search engines. So what exactly is a meta description? Why it works: For this article meta description, Wired teases readers, describing reddit as a former “dystopian Craigslist,” before going on to say it has grown up. Giving numbers makes people focus on numbers, not content. Believe it or not, but knowing how to make a website from scratch is one of the more essential skills you should master as a small business owner in this day and age. If you’re confused about how to write your meta descriptions, you’re not the only one. However, Google has changed the rules here and they have expanded meta description size. Meta descriptions should always fall … It’s short, sweet, and creative, telling visitors they’re in for something fun if they click through. Marketing automation software. I typically write out meta descriptions for the core pages of my sites when I … Additionally, this meta description makes great use of keywords as well. The reason we say 155 characters is to give marketers a benchmark to abide by. (Hint: No one wants to see keyword stuffing.). Your meta description needs to clearly describe the BENEFIT someone will get from your page. The first sentence clearly explains the page’s value while the rest of the description provides a call-to-action for LinkedIn. The way you write a snippet for a blog post, homepage, and product page varies quite a bit. Your Meta versus SEO-friendly Meta Descriptions They Warned You About It’s quite surprising seeing so many fall flat with their meta descriptions after writing elaborate, long-form blog posts. For more information, check out our privacy policy. The end goal is to convince and persuade the searcher to click through to your website. Don’t get too attached to your meta description, though. So nailing your meta descriptions should still be a priority when optimizing the SEO for your site. Use 160 characters for your meta descriptions, but don’t obsess over it, i.e. It doesn’t matter if you’re already a skilled SEO writer, or if it’s your first time optimizing a web page, you’ll learn the best writing techniques as you’re creating your own meta descriptions. It's your short sales pitch for your website. In other words, Google wants authentic, quality content in search. So to help you capitalize on this important aspect of your SEO, I want to teach you how to write one … The Ultimate Guide to On-Page SEO in 2020, How to Optimize Your URLs for Search [Quick Tip]. Your meta description needs to clearly describe the BENEFIT someone will get from your page. allow you to tell search engines more about the content of your posts and pages And when you can, try and stick to the 160 character limit. The techniques for crafting a meta description are similar at their core, but each type of page needs its own special touch. Length. As a rule of thumb, aim to make your meta description 155 characters long. 2. Google confirmed it back in 2007 so let’s kill that myth right at the outset. Ignore Character Count… To a Point. Use Benefit-Driven Copy. Meta descriptions appear beneath a websites URL in search engine results pages.In this example, we have highlighted the meta-description in yellow. But if you're not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. I see writing meta descriptions as a legitimate exercise in effective sales copywriting. Before we dive headlong into the tips for writing extremely compelling meta descriptions, let’s first get a few “fast facts” out of the way first. Why it works: It’s hard not to crack a smile when you read Frito-Lay’s description. It should do everything possible to drive someone to make that decision and click. The fact is, Google has never explicitly stated how long meta descriptions should be, even when they’ve made sweeping changes to search pages. So as long as your content is useful for users and contains information that matches search queries, your pages will rank well in search. These descriptions need to focus on providing clear and concise copy about your webpage, so avoid overusing terms simply because you think it's what your audience will want to see. This meta description is concise, yet expresses its value to the reader — namely that it will help the reader to write compelling meta descriptions to increase their CTR. Meta descriptions are intended to provide users with a snippet of what they can expect to find by clicking on your website. if your description is 161 characters, don’t waste time trimming it. A meta description is a little description that appears on search results and lets people know what your page is all about. If you write a meta description, Google may show it on search results pages or even use it as a featured snippet. Keep Your Descriptions Simple and Conversational. Download our free on-page SEO template here for more tips on how to optimize your SEO strategy. Generally, a meta description should be under 155 characters. Our focus has to be on persuading the searcher to click -- while still maintaining accuracy so expectations are met. This is the best example of a meta description with good length. In 3.2% of cases, the display snippet used a truncated version of the meta description tag with an ellipsis on the end. install WordPress locally? To help remove that confusion, I’m going to dig into what makes a great meta description and share 15 killer meta description examples. First, telling you to write meta descriptions between 6–386 characters is… The image below shows you the basic anatomy of a search result, including where the meta description fits in. While search engines do not use meta descriptions as a ranking factor, they do use the presence of lots of duplicates as an indicator of potential spam. Know any other great meta description examples? A meta description is not a ranking signal, and keyword stuffing within the body of the content doesn’t help with ranking higher in search engines anymore. It goes on to explain exactly how Lonely Planet helps travelers, all within the 160 character count. 1. Here’s an example of what it usually looks like: Back in September 2009, Google announced that the text in meta descriptions and meta keywords doesn’t factor into its ranking algorithms for search. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b3403850-3f6f-4f21-b924-137f2b46deeb', {}); Originally published Feb 12, 2014 2:00:00 PM, updated January 18 2018, How to Write an Effective Meta Description (Yes, They Still Matter), For more videos about search engine optimization check out our. Follow each and every formula to write good meta description for SEO. Search Terms. However, writing “something” is typically good enough for most website owners and marketers. Why it works: Okay, disclaimer – I wrote this meta description for one of my clients. Writing a good meta description for a blog helps in increasing your blog visibility and most importantly traffic. For more videos about search engine optimization check out our SEO course by HubSpot Academy. You’ll need to explain what the page, post, or other element is about, in a clear and concise manner.In addition, you’ll want to keep in mind the following considerations: 1. Intrigued? Include your primary keyword and other important keywords as naturally as possible. So it’s no surprise many started freaking out in May 2018 when Google unexpectedly dropped the length back to 160 characters. Even so, writing a unique meta description for every page on your site is still very much worthwhile. Read to know more to write good meta descriptions for SEO. If your descriptions are just so-so, they won’t be helping you get clicks or … At this point, you know how to add meta descriptions to your site and content. Because the title tag and meta description both show up in search results, think about writing them like an ad. Be unique and interesting. 3. Give them a clear benefit of clicking through and reading your post, if necessary. 2. Why it works: For a company that is basically a taxi service, Uber manages to slip in some aspirational words, explain what it offers to drivers, and what it offers to riders, all in 160 characters. Meta descriptions are super-important for your SEO strategy. It's not your imagination. The meta description gives complete information with the character limit. How To Write A Meta Description That Gets Click-Throughs I feel sorry for meta descriptions. Keep in mind that meta descriptions might be truncated when displayed in search, so use the first 120 character to communicate your most important message. When writing a meta description, we advise you keep it between 150–160 characters. Our snippets on Google have gotten slightly longer. When you write your meta description, use the first 120 characters to convey the most important information. Stay up to date with the latest marketing, sales, and service tips and news. Make sure what’s described is what the searcher will get. Use compelling copy to entice the reader to click the result. Keep in mind that these meta description guidelines are just that: guidelines. 1. But that’s not to say you should be spending all your time optimizing meta description. The percentage of clicks consistently drops off as you go further down the page, because a more relevant result is, logically, usually at the top of SERPs. Free and premium plans, Sales CRM software. Some meta descriptions are spammed with keyword-stuffed content -- this is bad, and probably stems from an old-school understanding of SEO. These descriptions appear under the title of a page. The meta description tag serves the function of advertising copy. 4. And agree with @rustybrick — don't go expanding your meta description tags. Google might pull an excerpt from your page if it thinks that provides a better description, and not use the meta that you created at all. They can help you with writing, editing, and proofreading. Include a Call-to-action: HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Leave a comment below! Be specific of what you are offering: While writing meta description, be specific about the content of … brief snippet you see underneath a site’s title in Google’s organic search results When writing meta descriptions: • Have unique descriptions for every page on your site. Writing SEO-friendly meta descriptions is a fairly easy task, and as long as you have a basic writing knowledge, you can easily optimize the description for each web page. • Create a compelling description using relevant keywords. Any words that match the search term are bolded in the description. But The Verge nails it with this succinct and descriptive tag. We provided some careful and thoughtful advice about all this, when we were asked in December. Now for a less optimal example: Writing the perfect meta description is key! Quick, this is your lightning-round knowledge boost: Target Length. Yes. To write a good meta description and increase your organic search click-through rate: Put the most important information first. This is your chance to sell them on what you have to offer -- informative, valuable content. But meta descriptions are still important for two reasons: When Google increased the length of search descriptions to 320 characters back in December 2017, SEOs got a little too excited and started re-writing meta descriptions for their sites. Premium plans, Connect your favorite apps to HubSpot. People love to share ideas, give shape to their thoughts, and maybe even reach a global audience. Now, that’s great copywriting. If your meta description is not enticing or doesn’t contain relevant keywords, customers might not be interested enough to click on your link. In fact, Google’s public liaison of search, Danny Sullivan, advised. You’ll need to explain what the page, post, or other element is about, in a clear and concise manner. Repeating your keyword 9 times will get you penalized. There are four important things to bear in mind: #1: Character limit. How to Write Powerful Meta Descriptions. So, how can you produce meta descriptions that'll entice searchers to click? Or start the conversation in our Facebook group for WordPress professionals. Find answers, share tips, and get help from other WordPress experts. Here’s exactly how to write SEO-friendly meta descriptions. Meta Titles. Written by Ramesh Ranjan Keywords: do make sure your most important keywords for the webpage show up in the meta description. In addition to performance, ... Want to install XAMPP and WordPress – aka. XAMPP lets you run a website from your very own computer. So, yes– having a powerful meta description is very important. 2 They help convince people to click on your result in the organic listings. 1. Google's capability to auto-generate is better than most of ours, so if that's your option, then probably leave them blank. ... Write it as if it was for a kindergarten kid. Adding a meta description can be as easy as filling out a box or inserting a line of code. This makes having a detailed, relevant, and eye-catching meta description that much more important. https://t.co/O1UTyFeNfA, — Danny Sullivan (@dannysullivan) December 1, 2017. Case in point: definition-style descriptions. • Inspire curiosity. Our focus has to be on persuading the searcher to click -- while still maintaining accuracy so expectations are met. Have a question about how to write great meta descriptions? Please bear with me! You may unsubscribe from these communications at any time. Do not apply 1 meta description across all the pages of your site. Use action-oriented language: Your meta description is the invitation to the page. Write legible, readable copy: this is essential. Learn what the information on the website is about so you can identify the main selling point of the page and create the best meta title and description. How to Write Powerful Meta Descriptions. In short, the better your meta description, the more likely it is you'll have good clickthrough rates from organic search. How to write the perfect meta description. When you create your meta description – matching the page topic is critical. Writing a meta description is often a neglected part of SEO. Let me show you how! However, Google actually doesn't measure by characters -- it measures by pixels. Basically, Google may choose to overrule the meta descriptions in the HTML of your web pages if they don’t adequately answer a user’s query, instead, using a snippet from your page that provides a better match for the query. Learn more about the difference between active and passive voice here. So you want to create a WordPress blog… Congratulations! 1. Plus, it includes a simple call-to-action, using visitors to click through for offers and even order food now. You can double-check the length of your meta description and title tags with this handy tool from SEOmofo. The good news is it’s not hard to write a great meta description! To write a good title, description or CTA you need to really know what the website is about. I’m going to toot my own horn and say this description is friendly – perfectly matching Typenest’s brand values – but also compelling. Why it works: reddit not only includes its company mantra – the best of the internet – in its description, but also provides a clear explanation of what it provides, along with the word “you” at the end for an added personal touch. I pulled all available search snippets from the MozCast 10K (page-1 Google results for 10,000 keywords), since that's a data set we collect daily and that has a rich history. Why is this bad? It really depends on what the user has entered in search. Use this general rule of thumb to identify whether you should write your own meta description: If a page is targeting between one and three heavily searched terms or phrases, write your own meta description that targets those users performing search queries including those terms. ... There’s plenty of space on the internet for everybody. The emojis as a nice touch and are eye-catching in search results. Make them compelling, concise and informative Your meta description should be no longer than 160 characters, include your target keyword as close to the start as possible and include a CTA. How to Write Meta Descriptions? Writing the perfect meta description is key! Meta Descriptions: Fast Facts. And an important search engine optimization best practice. You'll see them in a page's code as